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Praxis is a Market Research and consulting company, specialized in the measurement and improvement of customer satisaction in a B2B context.

OUR EXPERTISE

We are providing services

in Customer Experience and Customer Journey in France and abroad

Understanding of complex purchase behaviours

Technical products or services, serveral suppliers for a same customer, importance of prescription, importance of the technical aspects, and advise from salespersons

Taking into account of internal context, giving the orientation of the survey objective and methodology

Strategy, organization, process, customer segments, offer segmentation…

Taking into account the environment and competition of our client

Leadership, challenger or follower positionning… direct / indirect competition, strenghts and weaknesses on the market, regulation, opportunities and threats…

Our INTERVENTIONS

 

Fieldwork (online or telephone)

Integrated call center and online software suite

Custom-made questionnaire

Designed by a senior Praxis consultant

Data management and analysis of survey results, Marketing recommendation

Conducted by a Praxis market research analyst and a senior consultant

Definition of action plan, and help in action plan implementation

Provided by a Praxis senior consultant

Audit, consulting, training, coaching

Provided by a Praxis senior consultant

Our MISSIONS

Praxis in a few numbers

85% B2B surveys
15% B2C surveys

45% online surveys
45% telephone surveys
10% face to face surveys

55% surveys in French
45% surveys in foreigh languages

50% strategic barometer survey
50% Feedback Management survey

70% Market Research
30% Consulting

Our VISION

Secure your strategic orientations

by providing you with a unique view

on your markets and processes.

 

 

For more than 20 ans, we have used a tailor-made approach on our projects, for collecting the right information and to give you relevant and useful insights, and to help you in 3 majors outcomes:

1. make the best decision
2. implement efficient action plans
3. engage your teams

WE ENGAGE OURSELVES

At each step of the project, we immerse ourselves in your context and your objectives, to bring you relevant and useful consulting, and engage ourselves in our recommendation

 

SECURE THE APPROACH

Both in terms of process and data, to validate and secure your strategic decisions.

SUPPORT

Availability, customer-centricity, exchange and pragmatism, to bring you added value on each mission.

HUMAN

Bringing sense and explanation on the data provided, and on the recommendation.

PRAXIS MANAGEMENT AND RESSOURCES

We are full of ressources

Arnaud Lepetitgaland
Arnaud Lepetitgaland
CEO

CEO since 2003. He was previously Manager of the Survey department at Deloitte Consulting.

Georges Heribert
Georges Heribert
Associate Director

Associate Director, he has joined Praxis in 2005. Before that he was the Europe Marketing Director of a multinational company. Expertise in International management. Bilingual in English.

Laure Labeaume
Laure Labeaume
Director of Operations and DPO

She has joined Praxis in 2003. Master 2 SISE Graduate, she is managing our team of survey analysts and is developing the internal tools and process of analysis for our customers. She is also managing our internal call center, is managing the survey schedules and analysis, and implements tools to improve the quality of service provided.

Guillaume Cambe
Guillaume Cambe
Associate Consultant

He has joined Praxis in 2014. Master graduate in Marketing from IAE Sorbonne Paris, he was before Market Research Manager at TNS Sofres, Ipsos, and also European product range Manager in an international group. Bilingual in English.

Thierry Hanss
Thierry Hanss
Director of the Consulting services

ISARA Engineer + MBA from EM Lyon, he has joined Praxis in 2017 after leading several activities in consulting to improve customer satisfaction.

100+
Surveys conducted every year

50%
of our survey reports are digital, available online with personalized and dynamic dashboards

Team and Network

  • 5 senior consultants
  • 1 Director of Operations and 5 Market Research analysts
  • 2 Fieldwork managers
  • A network of 30 senior professionnal interviewers, including bilingual interviewers in the main survey languages
  • 3 qualitative research managers

RESSOURCES

  • 25 place call center (CATI-VOXCO) with quota management and call follow-up tools
  • Voice Over IP software enabling the recording of calls (used in GDPR compliance).
  • Statistical Data analysis software suite (SPSS, VOCAZA, Sphinx+…)

100% of each survey milestones are conducted internally: design and computing of questionnaires and fieldwork reporting, data collection, data analysis, uploading of survey results and survey dashboards.

Our international expertise

Your markets are global, while your customer expectations are different from one country to another?

Our English/French bilingual consultants have a an operational experience in international management, enabling them to understand specific local contexts and the cultural specificness to take into account in our surveys.

For successfully conducing your international survey, we have a multi-lingual team able to work into a dozen of different languages: English, German, Italian, Spanish, Portuguese, Chinese, Japanese, Russian, Korean….

We can conduct telephone interviews in those different languages, but also to design and present survey reports in English.

We provide you with our international expertise that we use in nearly 50% of the surveys we are conducting.

PRAXIS is also member of the Market Research association B.I.G (BUSINESS INFORMATION GROUP

This membership allows us to extend the quality of our fieldworks in other less common european countries in all EMEA.

 

Customer typology

20%

Are CAC 40 / major companies

60%

Are middle-size companies

20%

Are subsidiaries of foreign companies

Our strenghts to help you in your projects

Get in touch with a partner

who will give you more than just numbers

PLEASE EXPLAIN HOW CAN WE HELP YOU